Coca Cola
What’s in a name? For Coca-Cola, the Share a Coke campaign has always resonated with an audience that love to spot their own names on bottles of the iconic drink. For the relaunch in Australia, the brand wanted to go one step further, and engage their fans with a more targeted and inclusive social media approach.
On the brand’s social media pages, fans would post comments on posts and Coca-Cola would then respond to these comments with custom bite size videos, featuring the name of the person who made the comment. People would get a thrill from seeing these videos with their and their friends’ names on it, spawning another round of sharing and engagement. Heart emojis all round!
Facebook came with a challenge… they had an amazing online learning resource, but they needed a way to attract eyeballs to the content. The answer? An animated trailer for each lesson! My team wrote, designed and animated thirteen, yes 1-3, unique motion graphics pieces for the free online training course, ‘Learn With Facebook’. Covering a range of scintillating topics, our animations featured stylish characters, juicy transitions and a healthy dose of eye-catching visual candy for good measure. The work was crucial in upping the site’s view count, helping Facebook get closer to their goal of training millions of people around the world in online literacy by 2020.
Being given only a basic script for text, the team took each of the animations from concept through to final delivery, including styleframes, pencils and full storyboards. This was crucial to ensure that the ideas for each lesson were on track before committing to final design.
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THE BODY SHOP
What are the fundamentals of a successful campaign?
Feature the brand and product loud and clear ✔️ Demonstrate the unique properties of the offering ✔️ Showcase the emotive values while using the products ✔️
When The Body Shop approached the team to produce a set of social content for their new range of nature-inspired MultiMasks, the goal was obvious.
Do all the above and make it fun, really fun. Armed with 3x talents an d a plank of wood, we cultivated a fun environment for the talents to perform naturally.
When the your head is bopping during the shoot, you know you have something great brewing.
RESORT WORLD SENTOSA
ZALORA
With the rise of online shopping services, Zalora needed a fresh and upbeat video that’ll inspire shoppers to download the App to their phones. Shot in Singapore, we scoured the backstreets and alleys for interesting backdrops that’ll contrast the schick threads Zalora has to offer. Pairing striking photography with a dollop of studio shoot, we captured the essence of the clothes and ran it across all owned and paid media nationwide.
DAN MURPHY’S RANKS
The merriest time of the year – Xmas – sometimes come with challenges. Dan Murphy’s, Australia’s largest liquor chain wanted to inspire their consumers to consider and sample different beverages based on different circumstances. Behold ‘Dan Murphy’s Ranks’. The campaign is a tongue in cheek approach to list the multiple familiar scenarios to try different cocktails. Illustrated from scratch, each animated video drew inspirations from ‘your favourite TV series’ to ‘the definition of being hairy’. All in all this campaign became Dan Murphy’s most celebrated festive campaign, garnering hundreds of thousands of views on social media platform.
