Case Study Video | Design

If you love food, if you rely on leftovers to get through the week, if you think that wasting food is bad, then this campaign is for you! Introducing OzHarvest’s #LeftoverMakeover, an initiative that inspires people to transform their leftovers into creative meals, all in the name of preventing food waste.

Working with Facebook Creative Shop, the campaign was brought to life with a series of videos for Instagram Stories, each featuring a well-known chef turning their leftovers into a mouth-watering dish. The campaign kicked off on Instagram stories, with OzHarvest CEO Ronni Kahn throwing down the gauntlet to celebrity chefs, challenging them to get creative with their leftovers. From tagliatelle to toasties, each chef weaved their magic before throwing the gauntlet down to their friends to also get involved, sparking a chain reaction of #LeftoverMakeovers.

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