ClockWork Rotary
![laura-ockel-UQ2Fw_9oApU-unsplash.jpg](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589344707158-V722XAOB19GX9N1R0XC4/ke17ZwdGBToddI8pDm48kFyD7pzB8zoMIVY5aiUuFlp7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0jG2lbcDYBOeMi4OFSYem8DMb5PTLoEDdB05UqhYu-xbnSznFxIRsaAU-3g5IaylIg/laura-ockel-UQ2Fw_9oApU-unsplash.jpg)
R O T A R Y
The cogs and gears in the original logo suggests motion and timeliness. However, cogs and gears have a downside. Its stigma is old school and analogue. We would want to avoid that notion in a creative agency. So how do we move from that? We keep the essence of the original logo which is the rotary motion.
![Logo1.jpg](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194111951-VNKQTO0P3I3YG2HAR3RP/ke17ZwdGBToddI8pDm48kESBij8wp-PLCbk4yBXi_sx7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0vApyh6NsI3juLutxTva2hhcvbHjQKl7DVFPYkVEnrRDKEXkFMOEE3wddr44b7ffoA/Logo1.jpg)
![Logo2.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589205256782-D63JHIKS472WSNPZXLEN/ke17ZwdGBToddI8pDm48kESBij8wp-PLCbk4yBXi_sx7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0oN_4NYyrWVjIUlXMRm7ux844Z2IKAO8TMTnxQmyBMer0cbDQFV4-vEM3kXiDy-VUA/Logo2.png)
![Logo3.jpg](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194163314-FRK8MGOKXQ6K5SIT0BK1/ke17ZwdGBToddI8pDm48kJUlZr2Ql5GtSKWrQpjur5t7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UfNdxJhjhuaNor070w_QAc94zjGLGXCa1tSmDVMXf8RUVhMJRmnnhuU1v2M8fLFyJw/Logo3.jpg)
![Logo4.jpg](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194175743-TIAPTFK53BBWH6G93WVU/ke17ZwdGBToddI8pDm48kJUlZr2Ql5GtSKWrQpjur5t7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UfNdxJhjhuaNor070w_QAc94zjGLGXCa1tSmDVMXf8RUVhMJRmnnhuU1v2M8fLFyJw/Logo4.jpg)
![Floor3.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194303390-3OX885IZUJ9XBBO95WSI/ke17ZwdGBToddI8pDm48kKlQ0f9p4h8e7fdVgnhTr-4UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcYmHToHKnHPXDhWg6McpaL8bGmsUjxrcZm0XADpezCjshGKs2bqI82KArAYjsDZcS/Floor3.png)
![Floor4.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194224449-65ODVJ4M1RB3D6VC4GI5/ke17ZwdGBToddI8pDm48kPwZrLNTmDupzMQErFX9DZhZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpxUAD-bHfJRX7OtdCYclxaYXT599120xjRijRmFNHh9-U04VqSODXBHu94Sg-EO010/Floor4.png)
![Floor.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194236523-72I671J0H4R9NK9M5EBJ/ke17ZwdGBToddI8pDm48kPwZrLNTmDupzMQErFX9DZhZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpxUAD-bHfJRX7OtdCYclxaYXT599120xjRijRmFNHh9-U04VqSODXBHu94Sg-EO010/Floor.png)
![Floor3.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194476388-1WIZUGZENVQ1O8GPM1B1/ke17ZwdGBToddI8pDm48kKlQ0f9p4h8e7fdVgnhTr-4UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcYmHToHKnHPXDhWg6McpaL8bGmsUjxrcZm0XADpezCjshGKs2bqI82KArAYjsDZcS/Floor3.png)
![Floor6.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589203096362-IRL6YCVQ14LXYCS0PK25/ke17ZwdGBToddI8pDm48kHB6ka72Q1u1ZzlK04CumIF7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1Ue3eseyrA71s7WxyOTS265EXLgNTrkvpJLJ3csMGEUY5W07ycm2Trb21kYhaLJjddA/Floor6.png)
![Floor5.png](https://images.squarespace-cdn.com/content/v1/5cc7d075a09a7e73d8861521/1589194958301-WCW91U7Q171HIQ0EI17C/ke17ZwdGBToddI8pDm48kHB6ka72Q1u1ZzlK04CumIF7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1Ue3eseyrA71s7WxyOTS265EXLgNTrkvpJLJ3csMGEUY5W07ycm2Trb21kYhaLJjddA/Floor5.png)