GRAB FOR BUSINESS

Around the world, most of us grab an Uber, in Singapore, we grab a Grab! But the tech giant isn’t just giving people rides, they’re revolutionising the way businesses operate too, by combining a plethora of essential services into their innovative Grab For Business portal. The brief was to create an eye-catching animation that succinctly explained what Grab For Business does, and how it moves businesses forward. Featuring a stylised 3D city, 2D characters and lush transitions – it was distilled it into an easy to understand visual language, breaking down the multitude of Grab For Business’s services. From rides, couriers, food delivery and more, the range of Grab’s services was brought to life through motion.

CUSTOMER CENTRICITY

HSBC is currently placing a heavy emphasis on customer experience, acknowledging the importance of having the customer at the heart of everything the bank does. The objective is to bring forth the importance of great customer service, reminding the audience how bad experiences can impact HSBC’s reputation and inspiring viewers to strive to give their customers the best experience possible. To convey the message, a full animation approach was decided using motion graphics, voiceover and inspiring music to tell the story. Heavily HSBC branded with whites, blacks and reds, bold but elegant design was also employed to drive the narrative.

AMP CAPITAL

What is a Self Managed Super Fund? Well, to the people familiar with financial tools it may seem obvious but to most there are many lingering questions to the terminology. When AMP Capital needed to better explain this new category offering, it made sense to create an easy to understand piece of content that they could share. The objective was to help drive the importance of the various sources of income that investors have at their disposal. Grabbing the audience’s attention, the animation drives users to a landing page where they can find out more.

EZ CAPTURE

In partnership with Syngenta, a charming animated video to debut the EZ Capture App. The idea is simple really, one App that tracks and monitors farm fields while eliminating manual data entry. As the App poses many features it was important to design and develop a succinct piece of content that better explains the pros of adopting this amazing app. Featuring colourful 2D graphics and a splash of 3D, this animated video wasn’t just entertaining to watch it turned out to be the perfect sales tool for reps on the field!

While we’re at it, why don’t I throw another one at you. This is Syngenta Columbus – a neural network system that pulls in key farming data that will allow growers to make informed decisions. The brief was actually pretty open. Syngenta wanted an explainer video that was easy to understand and had graphical heritage from EzyCapture. With that in mind, I pushed for a style that is more refined and for colours that were more contained. The combination of the above gave the video a more mature tone. Enough of my ramble, click on to see it yourself.